Thursday, January 10, 2013

It Takes A Village


I re-discovered the Novogratz family as I was channel surfing on a recent Saturday evening (apparently I have nothing better to do on Saturday nights!) and came across their show on HGTV. I used to watch them religiously on Bravo - my how their kids have grown! They are hugely entertaining and I forgot how much I missed their (dare I say) unorthodox family and style - from their eclectic taste in decor to unconventional child-rearing and best friend marriage. Caution: this family has the potential to make you feel like a (ahem) slacker.


If you aren't familiar, here's a little background: Husband and wife team Cortney and Robert Novogratz are the hip parents to seven (that's right, seven!) children. And these kids are cool with a capital C. For more than twenty years, this young and artsy couple has developed and designed many unique properties in Manhattan and beyond, rebuilt (from the ground up) entire blocks in the city, and turned those buildings into fan-tabulous spaces.

The family (who formerly called themselves Sixx Design) took shape in 1995, where Cortney and Robert were married in Georgia. Both are from large families and both had parents who were decorating enthusiasts, the couple picked up and moved to New York. They currently live in an amazing townhouse - designed by themselves of course - in West Village. You could say it's a famous renovation project documented on their old Bravo TV show and it's now for sale for $17.5 million (and that's the reduced price).

They are the parents of Wolfgang, 15, twins Bellamy and Tallulah, 14, Breaker, 12, twins Five and Holleder, 7, and the newest addition to the family, a son, Major, 3. You find out how they came up with those names here.

To say the Novagratz family is busy is an understatement. There's the Novogratz for Stark line of paint, a line of rugs with Stark, a deal with Gilt Group and Soundfreaq speakers, they're  in talks with several home shopping networks, and are "very close to a huge retail deal." Not to mention spokesmen for Bing and Bounty paper towels. They're doing all of this while raising seven kids, and shooting thirteen 30-minute episodes. Not a small feat. 

HGTV show: Currently in it's second season, Home by Novogratz, shows how the power couple juggles seven children and dozens of clients - believe good taste and deep pockets have nothing to do with each other. In each episode, Robert and Cortney take on a new design project and create totally unique, wildly original spaces that showcase their funky, downtown-chic aesthetic, their unpretentious design sensibility, and their self-taught, drop-dead gorgeous style. They'll learn on the job, pull together an eclectic mix of shopping finds and, in the end, present their client with a spectacular and totally customized room that surpasses every expectation.  

CB2: Their first ever furniture line, produced in partnership with CB2, hit showrooms, shelves, and web browsers in October of 2012. The couple lent their creativity to the line of home accessories and furniture centered on "family." The collection is best described as affordable modern and downtown chic; from sturdy dining room furnishings to loud pops of color, exactly like them!



Paint line: From Stark, the paint line is called Novogratz. Check it out on Pinterest. It's low VOC paint that comes in a number of finishes, and they're even working on some metallics. A lot of the colors are named after their kids, like Bellamy Blue! The colors in the collection are the family's absolute favorites and the selection isn't overwhelming, but focused and edited to make finding the absolutely coolest color easy and fast.

Book: Get the "Novogratz" look in this "Home by Novagratz" book by design duo Robert and Cortney with an inside look at twenty of their favorite projects to show us how to achieve their signature "vintage modern" style. See how they effortlessly mix contemporary furniture with thrift-store finds, and learn all sorts of tricks for creating a stylish home no matter what the obstacles: seven children, small spaces, or a tiny budget. 


Tell me, are you a fan of the Novogratz family? 

Photos via thenovogratz.com.

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